Your website could be losing 70% of potential customers without you knowing it. Small UX issues compound into massive conversion problems—but they're fixable once you know what to look for.
This interactive guide helps you identify and fix the exact issues killing your conversions.
Use the checklist below to audit your site systematically. Your score updates in real-time as you check off items—aim for 80%+ for optimal performance.
Table of Contents
Quick Answer
Interactive Checklist
Work through 25 critical UX checkpoints covering first impressions, conversion paths, and Austrian compliance
Interactive Checklist
Work through 25 critical UX checkpoints covering first impressions, conversion paths, and Austrian compliance
Real-Time Scoring
Your UX score updates live—80%+ indicates optimal conversion performance
Real-Time Scoring
Your UX score updates live—80%+ indicates optimal conversion performance
Based on Data
Insights from auditing 100+ Austrian business websites and conversion optimization research
Based on Data
Insights from auditing 100+ Austrian business websites and conversion optimization research
A systematic UX audit uncovers hidden conversion killers—confusing navigation, weak CTAs, mobile friction, slow load times. Use the 5-category framework (Navigation, Content, Mobile, Performance, Forms) to score your site. Fixing top issues typically lifts conversions 15–40%. Budget €800–€2,500 for professional audits that pay for themselves fast.
Your UX Audit Score
Check off items as you audit your site. Score 80%+ for optimal conversion performance.
Interactive UX Audit Checklist
Work through each category systematically. Check off items that your website passes—your score updates in real-time above.
First Impressions & Navigation
Conversion Path Optimization
Content & Messaging
Technical Performance
Austrian Market Compliance
The 5 Biggest Conversion Killers
These are the most common issues we find in Austrian business websites—and the ones with the biggest impact on conversions:
Unclear Value Proposition
Impact: Can reduce conversions by 70%
Fix: Add a clear, benefit-focused headline that explains what you do and who it's for within 5 seconds
Slow Loading Speed
Impact: 1 second delay = 7% conversion loss
Fix: Optimize images, enable caching, use a CDN. Aim for under 3 seconds load time
Poor Mobile Experience
Impact: 60%+ traffic is mobile in Austria
Fix: Implement mobile-first design with touch-friendly buttons and readable text
Weak Call-to-Actions
Impact: Generic CTAs reduce clicks by 50%
Fix: Use specific, action-oriented text like 'Get Your Free Quote' instead of 'Learn More'
Missing Trust Signals
Impact: Austrian users need social proof
Fix: Add customer testimonials, security badges, team photos, and local contact information
4 Quick Wins for Immediate Results
Start with these high-impact, low-effort improvements. You can implement most within an hour and see results within days:
Add urgency to your main CTA
Example: Change 'Contact Us' to 'Get Your Free Quote Today'
Optimize your headline for clarity
Example: Replace jargon with clear benefit statements
Reduce form fields to 3 or fewer
Example: Ask only for name, email, and phone number initially
Add customer testimonials to homepage
Example: Include photo, name, company, and specific results achieved
(FAQs) Frequently Asked Questions
Found Issues? Let's Fix Them.
Don't let conversion killers cost you customers. Get a professional UX audit with detailed recommendations and priority action items for maximum impact.
