CRM Care & Optimisation

Keep Your CRM Running at Peak Performance

A CRM that nobody maintains becomes a digital graveyard of bad data. We keep your CRM clean, optimized, and evolving with weekly health checks, data hygiene, and ongoing strategic improvements. Your CRM stays an asset, never a liability.

99%
Data Quality
Weekly
Health Checks
24/7
Support Available

Facing These Challenges?

CRM Data Quality Degrading

Duplicate contacts, missing fields, outdated information, and inconsistent formatting have turned your CRM into an unreliable mess. Your sales team no longer trusts the data, and reports based on dirty data lead to wrong decisions. Data quality degrades faster than most businesses realize.

No One Managing the CRM

Your CRM was set up months ago but nobody owns it. No one is monitoring usage, cleaning data, or optimizing workflows. Without a dedicated CRM manager, the system slowly deteriorates, adoption drops, and your investment in the platform goes to waste.

Missed Automation Opportunities

Your CRM can do far more than you are using it for. Lead scoring, automated task assignment, deal rotation, and predictive analytics are features sitting unused. Every missed automation is manual work your team does not need to be doing.

Stale Dashboards and Reports

The dashboards that were built during setup no longer reflect your current business needs. Reports show outdated metrics, pipeline stages do not match your process, and nobody looks at the analytics because they are irrelevant. A CRM without useful reporting is just an expensive address book.

Why Choose HTD Solutions?

Weekly Health Checks

Every week we audit your CRM for data quality issues, workflow errors, and optimization opportunities. We catch problems before they compound. Duplicate contacts are merged, stale deals are flagged, and workflow automations are verified to ensure everything runs smoothly.

Data Hygiene Maintenance

We keep your CRM data clean with regular deduplication, field standardization, and inactive contact management. Your sales team can trust that the data they see is accurate and up to date. Clean data means reliable reports and better decisions.

Ongoing Optimization

We continuously improve your CRM setup based on how your team actually uses it. New automation rules, refined pipeline stages, improved lead scoring, and updated workflows keep your CRM evolving with your business. What was right six months ago may not be optimal today.

Monthly Strategy Calls

Every month we review CRM performance, discuss business changes, and plan improvements together. These strategy calls ensure your CRM stays aligned with your sales goals, marketing initiatives, and operational needs. Proactive advice, not just reactive support.

What's Included

Timeline: 2+ weeks for onboarding

What's Included

  • CRM Tweaks (user adds, field tweaks, list dedupe)
  • Weekly health-checks
  • Support within office hours
  • Monthly 1-hour optimisation call
  • Secure credential management & change log

Available Add-ons

  • Additional admin hours
  • New automation workflows & lead scoring rules
  • Third-party integrations
  • 24/7 critical-incident hotline
  • Large data migration or bulk imports

Deliverables

Weekly health-check PDF
Updated dashboards & reports
Change-management log (CSV)
Monthly optimisation call notes
Annual summary & roadmap suggestions

Our Process

1

Onboarding & Audit

Review current CRM, set admin roles, schedule regular reports

2

Monthly Admin Cycle

Handle tickets, user changes, data cleans, dashboard tweaks

3

Health-Check & Report

Run data-quality scans, spam-trap cleanup, send PDF summary

4

Quarterly Optimisation

Live call to review KPIs, propose new automations & fields

5

Annual Strategy Review

Assess adoption, licence tier fit, long-term roadmap

Frequently Asked Questions

Stay in the Loop

Twice-monthly updates on strategy, tech, and digital execution — for those who want to stay current on what matters.

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Ready to Optimize Your CRM?

Book a free consultation and discover how ongoing CRM care can keep your customer data clean, your workflows optimized, and your team productive. Stop letting your CRM deteriorate.

Free consultation • Custom plan • 48-hour project start

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